Reputation is everything.

Last week was thanksgiving day in the United States of America. This is a holiday that is more celebrated there than even Christmas and, all factors considered, there is no doubt they have a lot to be grateful for. With a robust economy and a governance system unrivaled by none in the world, they are way more privileged than many of our African states still struggling to wiggle themselves from the grip of despots with many ravaged by war, disease and absolute poverty. Well, despite the clean bill of health the rest of the world may give the ‘super-power’ country, its citizenry may have a myriad of albatross to battle now and then. Case in point would be the erosion of morals and the glorification of the Hollywood culture as the epitome of American existence.

Being a citizen of the world, I hit the twitter streets to troll Americans’ thanksgiving messages. On a light note: I think twitter owes the American president their whole marketing and advertising budget for 2017. Having found nothing interesting, I moved to Instagram and there one Uma Thurman, an accomplished actress, had a cryptic message for her followers Thursday: “H A P P Y T H A N K S G I V I N G I am grateful today, to be alive, for all those I love, and for all those who have the courage to stand up for others. Happy Thanksgiving Everyone! (Except you Harvey, and all your wicked conspirators…)”  

According to shocking reports in The New York Times and The New Yorker, multiple women have come forward to accuse Weinstein of rape, sexual assault and harassment, describing a pattern spanning decades. Weinstein has been banned from many of the Hollywood institutions he used to lead, including his eponymous production company. This reminded me of similar damning accusations against sitcom maestro Bill Cosby.  Jesus asked, “What does it profit a man to gain the whole world and lose his soul?”   Today this question lingers over prominent personalities and whole nations. What is more important: profit or proper moral standing? I put it to you that it is a no-brainer. Wise king Solomon, despite all his success and massive wealth, wrote in proverbs 22:1 (NIV)  “A good name is more desirable than great riches; to be esteemed is better than silver or gold.”  The New Living Translation breaks it down as a conscious choice one has to make: “Choose a good reputation over great riches; being held in high esteem is better than silver or gold.” Both of these men had great careers but ruined them because they did not value their reputation.

Careers and work ethics are shaped at the tertiary level education institutions. This is where principles of the responsibility that comes with great freedom are taught. In Africa more and more Christian Universities are being established seeing that the doctrine of selfless, Christ-Centred service illuminates young and experienced minds alike causing a transformation of entire nations for the better. One of the premier Universities that are a shining centre of excellence in this light is the AFRICA INTERNATIONAL UNIVERSITY (AIU). Students from all over the world and interested in different areas of study have found a home here and continue to impact their respective nations for the better. Choosing to join AIU is choosing to safeguard your reputation.

Earlier this month, Thurman’s response to the Weinstein allegations went viral after she told a reporter that she didn’t have a “tidy soundbite” to share at the time. She said she has been waiting to feel less angry  before commenting on the matter. Well, I have a very tidy soundbite about AIU: it is a community of people that are after God’s own heart…committed to His mission and connected to His world. Get connected to this community today.